Feedburner Email Tutorial: How to Put Your Post Title in the Subject Line

Do you subscribe to blogs via email?  Most times, you’ll see the subject line and the “from” field bearing the name of the blog that you subscribed to.

There are a few blogs that I subscribe to that I will open the email regardless of what the subject line says.  There are others, however, that I sometimes delete without opening.    (sorry!)  The ones that kind of fall in the latter category may still “hook” me into reading the post if I see an enticing subject line…..

Want to know how to make YOUR blog post title show up in your RSS email’s subject line?   (It’s painless and easy, I promise!)

Here we go.   I’m working on the assumption here that you already have an RSS feed via email set up on your blog.  If you do not, and you need a tutorial on that, please leave me a comment and I’ll be sure to post one. 🙂

1.  Log in to your account at feedburner.com.

2.  Click on the link to view your feed.

3.  Select the Publicize tab:

4.  In the sidebar click “Email Subscription”, then click “Email Branding”

5.  In the Email Subject/Title field, you can have the name of your blog there or not.  (It’s probably a good idea to keep it in there).   After that, add the following code:

– ${latestItemTitle}

For example, mine looks like this:

6.  Don’t forget to scroll down and click “Save”.

Voila!  You’re done!    =)


  1. Thank you for writing this up! I kept missing that “email branding” link when I went into Feedburner to change those subject lines. Finally found it, thanks to this.
    Nancy Man recently posted..Rejected Baby Names in Victoria, Australia

  2. Allison @neversaydiebeauty says:

    Thank you very, very much for this post.  So helpful!  Now I just have to learn how to have Feedburner show my last 3 or so posts as well!

  3. Thanks so much – was wondering how to do that!

  4. thanks! This is a good way to brand your RSS email deliveries and it was easy to follow your instructions. I think it will increase my open rate.

  5. Thanks for this-I have been getting annoyed at my name only every day!!

  6. THANK YOU!!!!!! I have been wondering how to do this!