A Fan Page is often used by businesses, organizations and other public figures to broadcast announcements to connect with people with similar interests thus the term “fans” ;-). Many bloggers and blogging communities set these up to not only drive traffic to their blog, but also to get people “chatting” with one another.
You can enhance your page by adding video, audio, news feeds, event announcements and more.
Only the official representative of an organization, business, etc. can create a page. Once created, they can assign someone to help manage of the page.
If you are in direct sales, please make sure that you check your company’s policy before you create a fan page for your business. Being an independent consultant, you more than likely can’t create a page under the actual name of your company, but you could probably make one under your own name to market your products and/or services. Again, check the rules before doing this.
Step 1: Page Setup
- Click “Create a Page” in the lower right corner of the home page or click here to get started:
- Select the type of page you want to create; Official Page or Community page. For this demonstration, we’re creating an Official Page for a business.
- Choose what the page is for (local business, product/organization or public figure). You can narrow the focus using the drop-down that appears after you make the first selection.
- Name your page using keywords related to your business.
- Read and agree to the terms. (If you don’t agree, you will not be allowed to create a page.)
- Click Create Page when you’re finished.
Step 2: Navigate to Custom Settings Page
Sign in to your Facebook account & you should see a link under your profile picture for Ads & Pages. Click the link to customize your new page.
Step 3: Page Settings
This is where you can set any restrictions for who can join based on location or age. You can also choose whether you want to publish your page right away or leave it unpublished until you have finished it. You can edit your Wall settings, add applications, etc.
I’m not going to go through these individually, but I do encourage you to take some time to see what is available. Remember, the goal is to have your page be a positive representation of your business so you can connect with clients, customers and perhaps even some JV partners.
Click “Edit” below each section, to edit those settings. Be sure to click Save Changes for each section before moving on.
Once you’ve finished with the settings, it’s time to move on to customizing your page.
To get there, simply click the question mark at the top of the settings page. See image above.
Step 4: Customize your page
Customizing your page is just like customizing your profile page. You’ll want to upload an image that represents your company, add a business summary as a way to introduce your business to members and prospective customers or clients and so forth.
Select “Edit Page” to add specifics such as websites, contacts, addresses and phone numbers.
Step 5: Invite friends view your page
To invite (or “suggest”) people to view your page; click the “Suggest To Friends” link under your profile picture.
Select from your friends list those you would like to invite to your page. Add a personal message if you’d like.
Click Send Invitation.
If you are comfortable doing so, ask your friends to recommend your page to their friends. If you’re not comfortable doing this, that’s ok. Your following will naturally grow as people see that their friends have joined your page. They will visit out of curiosity and many will join.
Where pages show up and how you can find them:
Pages will show up in the search results on Facebook & they are in the main Facebook Page Directory. They also show up on the “Info” tab of any Facebook member who connects with the page.
Pages can also be found by clicking “Advertising” at the bottom of any Facebook page then clicking the “Facebook Page” link on the page that populates.
To send your followers an update:
You can update all of your followers or just a select group of followers about new page content, upcoming events, specials and more.
These settings are controlled under the “Customize” option in the dropdown next to the “Share” button in the publish box.
All updates will appear in the “Updates” tab of a user’s Inbox. Updates published for a select group will only be visible to those users. They will not show up in the news feeds, on your page or anywhere else on Facebook.
To post an update, click the “Share” button on the left side of your page.
To create an event:
You first have to add the “Events” tab to your page by clicking the + sign at the top of the page publisher and selecting the Events option.
From there, you simply add a new event on the events tab.
To advertise your page:
From the settings page, click Promote Your Page and follow the instructions given.